Project Overview:
Tale It Media collaborated with Trev (videographer) and Ajide Daniels (creative direction) to create a captivating campaign video for ASO’s NOK Collection. The objective was to generate excitement around the new pieces while focusing on emotional storytelling that highlighted the themes of friendship, girlhood, and lifestyle—all without appearing overly salesy.
Client/Industry:
- Client: ASO
- Industry: Fashion
Objective:
The goal was to create a campaign that not only raised awareness of the NOK Collection but also sold the emotion behind the pieces. By emphasizing the idea of girlhood and friendship, we aimed to connect deeply with ASO’s audience and showcase the collection as a reflection of their lifestyle. We wanted to move beyond just selling clothes, focusing instead on creating an emotional connection with the brand’s customers. Additionally, through our social media management, we aimed to maintain strong growth for ASO’s brand, increase engagement, and drive conversions across Instagram.
Our Approach:
In addition to our campaign work, Tale It Media has been responsible for handling ASO’s social media accounts, ensuring that they:
- Maintain a consistent, brand-appropriate aesthetic across all social media platforms.
- Regularly engage their audience through relevant and timely posts, including product launches, behind-the-scenes content, and customer stories.
- Use targeted social media advertising to boost reach and drive traffic to ASO’s website.
- Creative Direction: With the guidance of Ajide Daniels, the creative direction for the campaign was shaped around selling a lifestyle rather than a product. The goal was to capture moments that celebrated female bonds and the joy of wearing ASO’s pieces as part of special occasions and everyday life.
- Videography: Trev, our videographer, brought the vision to life with beautifully crafted video shots that felt cinematic yet relatable. The video highlighted the emotion and connection between women, making the dresses feel like an integral part of shared moments.
- Storytelling: Tale It Media led the overall campaign strategy, focusing on storytelling that deeply resonated with the target audience. By using subtle, lifestyle-focused messaging, we positioned the NOK Collection as more than just a set of clothes—it became a symbol of friendship, elegance, and celebration.
View Full Social Media Results:
To explore the full results of our social media management for ASO, including key metrics, post performance, and detailed analytics, click here.
Results
- The NOK Collection sold out in less than 2 weeks following the launch of the campaign.
- The campaign caught the attention of over 5 Nigerian celebrities, including Toke Makinwa and Veekee James, who organically supported the collection by wearing the pieces and sharing them with their audience.
- The collection became a popular choice for weddings and other special occasions, aligning perfectly with the campaign’s focus on lifestyle and shared moments.
- Overall, the campaign was a tremendous success, blending emotional storytelling with commercial success.
Tools and Technologies Used:
- Social Media Platforms: Instagram, Facebook
- Social Media Tools: Facebook Ads Manager, Instagram Insights
- Video Production: Trev
- Creative Direction: Ajide Daniels
- Graphic Design: Adobe Photoshop, Illustrator
Challenges:
One of the main challenges was balancing the emotional aspect of the campaign with the commercial goal of driving sales. We had to ensure that the campaign felt genuine and relatable without appearing like a hard sell, all while maintaining focus on the key objective: selling the collection.
Visual Elements:



Tools and Technologies Used:
- Video Production: Shot by Trev, edited using Adobe Premiere Pro
- Creative Direction: Led by Ajide Daniels, with input from Tale It Media
- Marketing: Instagram and collaborations with influencers for distribution