Project Overview:
Tale It Media partnered with OSAZ AI Skincare, a U.S.-based skincare brand, to help them prepare for their Nigerian market launch. The goal was to create a campaign that showcased not just the product, but the lifestyle of their ideal customers while building anticipation for the brand’s upcoming launch in Nigeria. Despite the last-minute nature of the project, the campaign successfully blended personal storytelling with product focus, delivering a fun and engaging message that resonated with the audience.
Client/Industry:
- Client: OSAZ AI Skincare
- Industry: Skincare/Beauty
Objective:
The objective was two-fold:
- Introduce OSAZ AI Skincare to the Nigerian market by building excitement and anticipation around the brand and its products.
- Sell the lifestyle of OSAZ AI’s target audience, highlighting how their skincare products align with the personal care and self-expression values of Nigerian consumers.
Our Approach:
For this campaign, Tale It Media crafted a strategy that merged two key ideas:
- Person-Centered Storytelling: We focused on showcasing the personalities, values, and unique characters of OSAZ AI’s ideal customers. The video portrayed individuals who are confident, health-conscious, and passionate about skincare as part of their daily routine and overall lifestyle.
- Product Integration: While highlighting the individual stories, we ensured that the skincare products were seamlessly integrated into the narrative, showing how they complement the daily lives of the customers. The products were positioned as more than just skincare but as essential parts of the self-care journey.
Even with limited preparation time, our team worked closely to ensure the message was clear and engaging. We emphasized fun, relatable moments in the video, balancing the product’s benefits with lifestyle imagery.
Challenges:
The primary challenge was the tight deadline. As the campaign required last-minute coordination, we had to work quickly to develop a concept that was both person-centered and product-focused. Despite the time constraint, we delivered a visually appealing and cohesive campaign that met the client’s goals.
Results:
- Momentum Built: The campaign successfully created buzz ahead of the brand’s launch in Nigeria, with OSAZ AI gaining a foothold in a new, competitive market.
- The campaign video was well-received, with viewers praising its fun and relatable storytelling, and the brand’s social media engagement spiked following the release.
- Clear Message Delivery: The video clearly communicated that OSAZ AI would soon be available in Nigeria, which helped build anticipation and curiosity among potential customers.
Visual Elements:
Tools and Technologies Used:
- Video Production: Adobe Premiere Pro, Final Cut Pro
- Creative Direction: Tale It Media in-house team X Ajide Daniels
- Marketing Tools: Instagram
- Graphic Design: Adobe Photoshop, and Illustrator for social media and visual assets
Call to Action:
Looking to launch your brand in a new market? Tale It Media can help create compelling, lifestyle-driven campaigns that resonate with your target audience. Contact us today to learn more.